Pseudo

We choose to behave differently with a lot of people. Over time we split our individuality into bits and pieces, spread across all the social relationships and people we have had interaction with.
And because of this people also have a different perception of who you are. And when this image that they created about you based on your act before them breaks when you function differently and contrary to what they expected, conflicts arise.
People try to revert back to this false image by convincing or apologizing to them instead of honestly communicating who and what they are and the kind of values they stand by.