Relationship

If your friend calls you stupid, most probably you shrug it off or say something even more stupid depending on your mood and energy at that moment. However, your shoulders and a big heart cannot tolerate if some stranger calls you that especially when he cuts you off on a highway.
I think based on our relationship with the speaker we determine what kind of meaning and emotional weight words have. For instance, when relatives or family members say even something very trivial we get hurt and decide to abandon them but if the same is done by our partner, we think about how cute those words are. Or if it is by our brother or sister then in fact we take delight in those insensitive words.
So, what we want to take from words and to what extent should we get affected is based on our relationships with the talker.