Better be serious about the problem than the situation.
Forget the circus and focus on the play.
Inverted
Maintain a not-to-do list, create an uncomfortable log that keeps a record of what are the uncomfortable things that you did in a day, prepare an ingratitude list, write down bad mental models, dream about the anti-vision of your life, jot down how not to retire, document the 10 ways to embarrass yourself, plan the worst day of your life, sketch the 7 habits of highly worst people, dress in the weirdest way, think about the baddest diet to be on, note the easiest way to ruin your health, compose the ugliest tune and melody, watch and read all-time lowest rated movies and books respectively, find the horrible financial advice, send letters, put the worst picture on Instagram, discuss on the idiotic topics possible, start a difficult conversation, debate on controversial topics and ask silly and the most basic questions.
Framing effect
How you say matters more than what you say even when both have the same meaning. There’s a hell lot of difference in how people will react when you say there is a 90% chance you will survive this operation, don’t worry vs but there is a 10% chance you will die from this operation, so, are you up for this?
Advertisers often use this to their advantage. The commonly referred example is the frozen yogurt one. The 20% fat yogurt is shown as 80% fat-free. It is simply the old adage glass half-full, glass half-empty, branded intellectually.
Often it is used along with anchoring bias. 50$ on a t-shirt is struck off and sold for 35$, and we never question the fact of whether does it have the value of 50$ in the first place. And
If possible, always stick to the positive frame and avoid the negative one, as humans have loss aversion in them inherently.
By the way, 399$ price tag works over 400$ price tag.
Check Assumptions
Before deciding something, first, check whether your preconceived notions and assumptions are true or not.
For instance, when everybody assumed that people cannot listen to 3-4 hour-long podcasts, Joe Rogan stopped
and challenged this belief. He asked the question what if the opposite were true?
Henry Ford used to emphasize this thinking a lot. In fact, if a candidate when taken on lunch by him
automatically puts in salt and pepper without first tasting the soup then he used to reject them as the employee
assumed that chef hasn’t put in the right proportion based on some hunch or previous non-relatable experience from
a different restaurant.
Likewise, we assume that a person isn’t valuing our friendship or some sort of relationship when he might be
plainly busy or stuck on a deadline to finish a project. In businesses also, don’t assume that customers
don’t want your premium product or service when instead your marketing was poor and most of them do not know about it.
Originality
A lot of us assume that we need to have original ideas to write or have something truly novel to say.
If we live by this assumption, we never get anywhere. Any idea that we can possibly imagine was
already said by someone, perhaps just the way it is narrated might differ. What Sri Krishna in Bhagavadgita
told is just good summary of Upanishads. Godfather movie is a simple crime story that gets repeated in almost
every criminal business with a little bit of addition of Machiavellian morality. Whether it is a Beatles song
or a Bukowski poem, the lyrics and words just take different synonyms. Then why do we have to say or create
something? Andre Gide answers this.
” Everything that needs to be said has already been said. But since no one was listening, everything
must be said again.”
3 Ideas from Brendon Burchard To consider Now.
Brendon Burchard is regarded as the world’s leading high-performance coach and an excellent writer who topped the New York Times list of best-selling books 3 times. He is often quoted, googled, watched, and googled on the internet by productive bees who want the best in their life.
His online courses and videos crossed millions and Oprah Winfrey consider him as one of the most influential personal growth gurus of all time. Most people know him through the Brendon show, a wonderful podcast if you want to listen.
There’s a ton to learn from him and here are a few of my favorites—
- 1)Owning Ambitions 100%
Brendon says that most people never own their ambitions 100%. This is a powerful idea and a truth. We usually own it a 50-60-70%. For instance, you want to write a book, run a blog, make YouTube videos and inspire millions of people online and you invest your resources and time in it but we do it half-heartedly. We don’t accept it but deep down you know it in your bones. I failed many times to do hard things like building a rock-solid body, and write a novel. Sure, there are many reasons why I failed but after a lot of reflection, I think Brendon is right.
With just 60% ownership and liking, dreams are hard to come by. So never do this mistake. Chase your dreams only if can own them 100%. Here’s a nugget for you—
“personal power is directly tied to personal responsibility, which most people avoid.”(Brendon Burchard)
- 2)Guilt is good
Brendon comments that guilt is a sign of learning and the first indication that you have a growth mindset. Trust me if you don’t feel guilty after binge-watching that Tv series all night, there’s something seriously wrong with you. If you failed to make that blog post deadline possible, you should think and feel about it. That’s how you realize what your next baby steps are.
I always feel bad when I procrastinate on my Wednesday essay day. But guilt makes sure that I write the next day itself. Own guilt and achieve your dreams by course correction.
- 3)Teach to generate positivity
“You have a clean slate every day you wake up. You have a chance every single morning to make that change and be the person you want to be. You just have to decide to do it. Decide today’s the day. Say it: this is going to be my day.”—Brendon Burchard.
Every morning is a choice to bring positivity to your life. No one can come inside your head and clean it. And positive thoughts won’t come unintentionally. You have to do it deliberately. That’s because the human brain is hardwired to create fear and anxiety. So the machine’s job is to constantly chase you down with 0% probability issues.
This man is worthy to be followed and taken note of him. Go ahead. Great ideas can move you, only if you let them.
5 Irresistible tips from Daniel Pink on Marketing, Sales and Persuasion.
Daniel Pink has seen it all. From being a speech writer to Vice President Al Gore to a Sales guru and world-class author of nearly half a dozen books. His TED talk on motivation is definitely a worthy one to remember for a long time. Apart from this, Daniel has good command over behavioral and social sciences which is just another perfect reason to learn from him about persuasion and the science of good selling.
- 1)Sales are everyone’s cup of tea.
Nearly everyone is into selling and persuasion if you think about it. Whether it’s convincing your boss about your idea or if you are a teacher then you are persuading your students to stay on the course or if you’re a blogger like me, then you’re into catchy titles so that people read it.
“People spend nearly 40% of their work time on something akin to persuasion, influencing, convincing.”—Daniel Pink.
So mastering your sales skills really matters. Because you cannot push too much to scare the hell out or too little so that your idea doesn’t matter. And we are into sales every day not just that guy or woman in a suit to ring the bell.
- 2)Information Asymmetry is an illusion now.
The new world now is—Information parity. People exactly know what model of car they want with engine power. And they read, watch videos on YouTube about what they want. Consider this, we all google about our disease, see medication and their common side effects and various alternatives to surgery and then go to doctor for treatment. That exactly shows what has changed now.
In other words, you cannot sell a rat when buyer asks for a sheep in this new digital-information age. What people want now from you is your wisdom that is pick out 1 from a 1000 choices that bombard them.
- 3)Find the common ground through attunement.
You need to be a perspective taker. Think through their lens and walk in their shoes. Empathy is very critical now. This is because when you understand their problem then we can tailor the product and become better persuader.
For instance, McDonalds and KFC unless understand food needs and problems of native cultures cannot sell. And MNC’s giving holidays and day-off on holidays in respect of native cultures is an example of good perspective taking.
And Power bossing over employees and brushing off their problems and issues in office isn’t going to work anymore. And even in business meetings he asks to keep aside an empty chair(considering hypothetical customer there) so that we always have customer driven strategies and ideas. That’s a cheap investment high value investment. Use it ASAP.
- 4)Persuasion should be personal.
Selling should be personal and empowering. Your product’s mission should be to improve people’s lives. And persuasion shouldn’t be used to scam people. That will hurt your long term prospects.
And one way to improve performance of employees is to make it very personal. Daniel gives an example in Israel where Radiologists have spend more time on patient’s report when a photograph was attached to it than on reports without photograph. This shows that when people know that their work really matters and they are easily persuaded to do quality work.
- 5)“Loss to you pitch”
Next time you want to sell that balloon blower or hair dryer or even a house. Tell people what they lose not what they gain. This idea is extremely useful and I’ve been using it ever since.
People pay attention when there’s a loss or pain around the corner. Persuade your manager by saying things like—
*If we do this, then sales drop by 60%
*If we hire that guy, then teamwork suffers.
*If we don’t buy this, then our power bill goes up by 12%
*If we don’t upgrade our software, then we lose valuable data like that Tom-Dick-Harry company.
Daniel makes sales a science and persuasion a philosophy. Very concrete and extremely practical. Dig more into his ideas and you won’t regret. His “To sell is human” is a good place to start.
Thy Vox 